Czynniki kształtujące zachowania personelu jednostek samorządu terytorialnego jako wewnętrznego klienta firmy
Commune personnel as the home client and the factors forming its behaviour
Author(s): Małgorzata WiścickaSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article deals with an issue of local government unit employees as institution’s inner client. Moreover, it puts a great emphasis on personnel administration as an aspect of marketing, in organizations such as local government unit. It also draws attention to relations built between employees as a crucial factor of customer satisfaction and the quality of services provided.
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 15
- Page Range: 293-305
- Page Count: 13
- Language: Polish