Cooperative Strategies of Entry to the International Market between the Greek Enterprises
Cooperative Strategies of Entry to the International Market between the Greek Enterprises

Summary/Abstract: Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.

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