THE USE OF FOLKLORE AS A SIGN OF ETHNIC IDENTIFICATION IN TOURISM
THE USE OF FOLKLORE AS A SIGN OF ETHNIC IDENTIFICATION IN TOURISM

Summary/Abstract: The past World Football Championship held recently in the U.S.A. has for the first time brought surprising success to Bulgaria – several victories of the national team over world famous football teams and the fourth place in the ranking. This has been quite a boost to the self-confidence of the Bulgarian people, who had until not long ago been notorious worldwide as umbrella assassins, as involved in an attempt against the life of the Pope and similar unproven accusations. In the euphoria of the victory, the Bulgarian footballers were declared by their compatriots to be Bulgaria’s best ambassadors abroad, Bulgaria’s best politicians having succeeded in rallying the strongly polarized political parties and their supporters under the national flag. In the course of more than a month, almost the entire Bulgarian people identified with their national football team, with “the valiant Bulgarian men” who had brought in a victory, self-confidence and renown throughout the whole world.

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