Images of Japan Seen through the changing Reception of Japanese Fashion in France
Images of Japan Seen through the changing Reception of Japanese Fashion in France

Summary/Abstract: As Kiyokazu Washida said, “Clothes Make People” (Washida 1993: 12), it could be said that clothing fashion has a great role in the formation of identity. in the modern and contemporary period, when the self and the world are imagined and diffused under the influence of globalised media development, it seems to us that the ‘identity’ of our period is perceived at the crossing of how i and others look. Based on this idea, in our paper, i will discuss how the ‘identities’ of Japanese women has been constructed through the acceptance of Japanese fashion represented in French Media. Japanese fashion has been present in France since the end of the 19th century. The First wave of Japanese fashion in Paris was the kimono at the end of the 19th/beginning of 20th century. The second wave of the Japanese fashion in Paris began at the beginning of the 1970s when fashion designer Kenzo takada came to Paris to launch his prêt-à-porter collection – such collections are followed closely by Japanese people within fashion. This influence created a base that prepared for the success of Japanese fashion designers such as Comme des garçons and yohji yamamoto in the 1980s. in the 1990s, not only Japanese professional designers but also Japanese street Fashion, which came from Japan to France as kawaii (‘cute’ in english) fashion and started to influence French fashion. Our hypothesis is that even if i have 4 periods in which Japanese fashion was in vogue in France, the identity of Japanese women has tended to be constructed as exotic: ‘immature’ or ‘incomprehensible’, which are far from Femme (‘woman’ in english) in France through Japanese fashion represented in French Media. i would like to make clear this process of the construction of Japanese identity by others. Kaip teigia Kiyokazu Washida, „rūbai kuria žmones“ (Washida 1993:12). galima sakyti, jog drabužių mados vaidmuo formuojant identitetą labai svarbus. Moderniuoju ir šiuolaikiniu laikotarpiu, kai asmens tapatybės ir pasaulio vaizdinius bei sklaidą veikia globali žiniasklaidos raida, galima manyti, kad mūsų laikmečiu tapatybė suvokiama „tarp“: to, kaip atrodau aš, ir kaip atrodo kiti. remiantis šiuo teiginiu, straipsnyje apžvelgiamas japonės moters tapatybės formavimasis, analizuojant japonų mados reprezentavimą Prancūzijos žiniasklaidoje. Japonijos mada atkeliavo į Prancūziją XiX a. pab. Pirmoji japoniškos mados banga Paryžiuje tapo kimono pristatymas XiX a. pab.–XX a. pr. antroji japoniškos mados banga prasidėjo 1970-ųjų pradžioje, kai dizaineris Kenzo takada Paryžiuje pristatė savo prêt-à- porter kolekciją.

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