The Key Words Agenda: New Avenues for Agenda Setting Research
The Key Words Agenda: New Avenues for Agenda Setting Research
Author(s): Nicoleta Corbu, Olga HosuSubject(s): Media studies, Communication studies
Published by: Editura Comunicare.ro
Keywords: articulation function of mass-media; key-words level of agenda setting; third level agen-da setting; framing;priming;
Summary/Abstract: This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.
Journal: Revista Română de Comunicare şi Relaţii Publice
- Issue Year: 19/2017
- Issue No: 3
- Page Range: 7-15
- Page Count: 9
- Language: English