Za i przeciw marketingu kościelnego
The “Pro and Con” of Church Marketing

Summary/Abstract: This year’s pastoral program of the Episcopate of Poland: “To be salt of the earth”, shows new paths for the Church towards the “new evangelization”. One of these is using marketing in pastoral work. Although in the context of the Church’s activities this term has negative connotations, it is an important element of its kerygmatic mission in the society of today. With the use of advertisements the Church realizes its pastoral priorities, which are: conveying the faith to new generations, missionary activities and solidarity with the persecuted for their faith. The aim of this method is to make a contemporary Christian a man of success, and this success is: salvation. Using marketing in the process of evangelization may bear both good and bad fruits, thus the method itself becomes a challenge to the Church.

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