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Images of Reality

Summary/Abstract: The contemporary world is a reality of a market of pieces of information which operate parallel to each other, and are bound by nothing. Different sources mediate different types of information about the shape of social reality, thus they create different images of this reality, their truth or falsity being essentially unverifiable. The assumption that media create images of "parallel realities" is the starting point for the reflections made in the following article. At the same time the media fact, understood as a creation of reality, translates into social fact, understood as an event. The decisions made by the individuals - which relate to their actions - are formed in reaction to these events. Can thisassumption be justified in scholarly theory and experience? What are the mechanisms of reality-shaping used by the media? And, finally, what are the determinants that decide which sources of information we consider trustworthy? These issues are discussed in "Images of Reality."

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