Ustanawianie agendy medialnej i politycznej. Interakcje i zależności
THE MEDIA AND POLICY AGENDA SETTING – RELATIONSHIPS AND DEPENDENCES

Summary/Abstract: The proposed study combines the theoretical basis (within the agenda setting theory referring to the relationships between the media and policy agenda) and empirical seeking (which uses the popular methodology, covering content analysis). The main assumption is grounded on the opinion that previous model in which media agenda generally follows policy agenda, is changing towards growing role of media in making politics. The detailed hypothesis which is to be proved in the study, implies that media coverage should be considered as the intervention factor within the political decision-making environment. The empirical data are analyzed by using combination of qualitative content analysis and case study methods. The need of preparing the study is reasonable, firstly because of the progressive mediatization of political life and secondly because of the small amount of studies devoted to shifting salience between media and policy agenda (including also, for example, CNN effect as significant and developing media effect concept).

• Details
• Contents