Wizerunek uczelni: o czym myślą i co piszą studenci na forach internetowych
The image of the university: what are they thinking and what are the students writing on online forums
Author(s): Jerzy WiderskiSubject(s): Media studies, Higher Education , ICT Information and Communications Technologies, Sociology of Education
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: image; public relations; academy; university; Internet forums;
Summary/Abstract: Academy’s image is a mental construct because it is created in the mind. Aiming to examine the image of an academy student’s and candidates posts from popular Internet forums were analyzed. As a consequence of that review, an image determinants catalogue was mapped out and these determinants were analyzed.
Journal: Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna
- Issue Year: 2017
- Issue No: 3
- Page Range: 93-102
- Page Count: 10
- Language: Polish
