WEAPONISED HONESTY: COMMUNICATION STRATEGY AND NATO VALUES - A REVIEW ESSAY BY JOHN WILLIAMS
WEAPONISED HONESTY: COMMUNICATION STRATEGY AND NATO VALUES - A REVIEW ESSAY BY JOHN WILLIAMS
Author(s): John WilliamsSubject(s): Politics, Media studies, Communication studies, International relations/trade, Security and defense
Published by: NATO Strategic Communications Centre of Excellence
Keywords: NATO; communication; strategic communication; weapon; values; review essay; US; Russia; politics;
Summary/Abstract: The purpose of strategic communication is to have an impact on a situation by framing choices and shaping perceptions in a way that helps achieve strategic objectives. Strategic communication can either create or close down opportunities for diplomacy and conflict resolution. It can deter opponents and rally support, provide legitimacy and forge alliances or, when badly done, make national strategy impossible. If done well, it can transform obstacles into strategic openings.
Journal: Defence Strategic Communications
- Issue Year: 2/2017
- Issue No: 2
- Page Range: 203-213
- Page Count: 11
- Language: English