METHOD FOR MINIMIZING THE NEGATIVE CONSEQUENCES OF NTH ORDER EFFECTS IN STRATEGIC COMMUNICATION ACTIONS AND INACTIONS
METHOD FOR MINIMIZING THE NEGATIVE CONSEQUENCES OF NTH ORDER EFFECTS IN STRATEGIC COMMUNICATION ACTIONS AND INACTIONS
Author(s): Christine A.Ralph MacNultySubject(s): Media studies, Communication studies, Theory of Communication, Social psychology and group interaction, ICT Information and Communications Technologies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: communication; information; methods; NTH order effects; actions; inactions; pending decision; media; social media;
Summary/Abstract: In this paper, the author discusses a four-step method that is used to identify, and thereby to foresee and minimize, potentially negative nth order effects associated with pending decisions. These decisions may concern actions-e.g. building a power station-or a strategic communication message related to dissuading young men from becoming terrorists-about to be released by video or social media to influence or inform or influence a particular audience. This paper describes the steps and the methods employed in some detail.
Journal: Defence Strategic Communications
- Issue Year: 1/2015
- Issue No: 1
- Page Range: 99-117
- Page Count: 19
- Language: English
