ADVERTISING TEXTS IN POLISH LANGUAGE CLASSES FOR FOREIGNERS Cover Image

TEKST REKLAMY NA LEKCJI JĘZYKA POLSKIEGO JAKO OBCEGO
ADVERTISING TEXTS IN POLISH LANGUAGE CLASSES FOR FOREIGNERS

Author(s): Marta Skura
Subject(s): Foreign languages learning, Media studies, Applied Linguistics, Lexis, Western Slavic Languages, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: advertisement; language resources; cultural aspect; language game; ambiguity; linguistic mistake; overcoming stereotypes;

Summary/Abstract: The paper discusses the use of advertising texts in Polish language classes for foreigners. These kinds of advertisements constitute an interesting pedagogical tool because they contain a multitude of themes, and serve as a rich grammatical-lexical vehicle providing social and cultural knowledge about Poland.

  • Issue Year: 2011
  • Issue No: 18
  • Page Range: 55-62
  • Page Count: 8
  • Language: Polish
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