Bełkot techniczny jako przejaw polszczyzny konsumpcyjnej
Technical gibberish as a symptom of consumptive Polish language
Author(s): Katarzyna JachimowskaSubject(s): Western Slavic Languages, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: advertising; consumptive culture; consumptive Polish language; marketing; persuasion; technical gibberish;
Summary/Abstract: The article draws the attention to, described by Kazimierz Ożóg, symptom of consumptive Polish language like technical gibberish. Its characteristics comprise amongst other: using a list of technical parameters of a device, which does not warrant a disclosure of product benefits and its functionalities; accumulation of foreign names supplemented with numbers, letter symbols and acronyms; unusual semantic cohesion of words used for the purpose of exaggeration; technical foreign terminology. Analysed in the article informational-persuasive language acts directed at modern technology products, are symptoms of currently popular consumerism, which leads to a creation of promotional and marketing technical gibberish.
Journal: Acta Universitatis Lodziensis. Folia Linguistica
- Issue Year: 2015
- Issue No: 49
- Page Range: 9-15
- Page Count: 7
- Language: Polish
