ZASTOSOWANIE ANALIZY SWOT W FORMUŁOWANIU STRATEGII ROZWOJU TURYSTYKI NA OBSZARACH RECEPCYJNYCH
SWOT ANALYSIS IN THE FORMULATION OF TOURISM DEVELOPMENT STRATEGIES FOR DESTINATIONS
Author(s): Boleslaw Goranczewski, Daniel PuciatoSubject(s): Business Economy / Management, Evaluation research, Economic development, Tourism
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: strategic management; SWOT analysis; tourism development strategy; destination;
Summary/Abstract: The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
Journal: Turyzm
- Issue Year: 20/2010
- Issue No: 2
- Page Range: 47-55
- Page Count: 9
- Language: Polish