Korporacja Chiny – strategiczne i kulturowe czynniki globalnego sukcesu
Corporation China ‒ Strategic and Cultural Factors of the Global Success
Author(s): Mariusz Janik, Grzegorz GliszczyńskiSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: Chinese economy; strategies; cultural conditioning; management systems of enterprises
Summary/Abstract: In the article, based on study analysis and personal professional experiences of one of the authors, the crucial determinants of the global success of the Chinese economy in three last decades of the well managed economic corporation are characterised. It is emphasized that the success was not only an outcome of low manufacture costs, minimum prices and the broad product offer but it was also a consequence of the consistent, long-term economic policy of the state, of cultural conditioning and of drawing on economic experience of other emerging economies, mainly Japanese. Case studies certifying the rank of exchanged conditioning are described as well as the comparison of Western and Chinese management systems of enterprises in a dozen or so characteristic diameters was made.
Journal: Marketing i Zarządzanie
- Issue Year: 44/2016
- Issue No: 3
- Page Range: 23-39
- Page Count: 17
- Language: Polish