PROBLEMATYKA WIZERUNKOWEGO MODELOWANIA POLSKOŚCI W PODRĘCZNIKACH DO NAUCZANIA JĘZYKA POLSKIEGO JAKO OBCEGO – MIĘDZY OBRAZEM A TEKSTEM
PROBLEM OF IMAGE MODELING OF POLISHNESS IN THE TEXTBOOKS FOR TEACHING POLISH AS A FOREIGN LANGUAGE - BETWEEN THE IMAGE AND THE TEXT

Summary/Abstract: The issue of shaping the students’ competence with the image of Polishness is discussed in the article. The way Polishness is presented in the analyzed texts resembles (in its characteristics and the way it is transmitted) advertising texts. Polishness as a descriptive category corresponds to what is modern, dynamic, and, consequently, positive. The authors analyze the processes of modeling “Polishness” and their visual effects. The aspects specific for the methodology of image analysis: psychological, sociological, and communicative, are taken into consideration.

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