Using the Model of Quality Gaps in the Quality Management of Restaurant Services Cover Image

Wykorzystywanie modelu luk jakości w zarządzaniu jakością usług restauracyjnych
Using the Model of Quality Gaps in the Quality Management of Restaurant Services

Author(s): Piotr Blicharz
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: service; quality; Servqual; quality gaps

Summary/Abstract: The article presents, on the background of theoretical considerations, the results of the perception of the quality of services on the market catering services in selected district in Lubelskie voivodeship. The survey was carried out in three stages by an independent auditor, among customers and among employees of the restaurant. The study used Servqual method, adapting it to the specific of catering services.

  • Issue Year: 44/2016
  • Issue No: 3
  • Page Range: 289-298
  • Page Count: 10
  • Language: Polish