Konsument jako partner przedsiębiorstwa w otwartych innowacjach
Consumer as a Partner of an Enterprise in Open Innovation

Summary/Abstract: The objective of the article is presenting the role of prosumers as partners of enterprises and participants of value creation processes in internet, in accordance with open innovation model. The ideas and characteristics of close and open innovations are determined and the activity of prosumers engaged on Open Innovation Web-based Platforms, realized with the use of crowdsourcing, coproduction and open source software are analyzed in the article. Development of new technologies, knowledge based economy, network society and turbulent markets influence the evolution of consumers into engaged participants of value and knowledge creation processes in open innovation projects which are executed in internet.</span>

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