CROSS CULTURAL BUSINESS COMMUNICATION: LANGUAGE TEACHING BY PROJECT WORK
CROSS CULTURAL BUSINESS COMMUNICATION: LANGUAGE TEACHING BY PROJECT WORK

Summary/Abstract: The article describes Cross Cultural Business Communication as a continuation of aproject sponsored by ELTeCS (English Language Teaching Contacts Scheme), duringwhich a network of teachers, students, and institutions was established with the purposeof creating a virtual learning community. The project’s goals included enhancing studentmotivation and involvement in learning Business English in a simulated businessenvironment, as well as raising their linguistic and intercultural awareness. It was meantto teach International Business and Economics students how to deal with cross-culturalcommercial correspondence in English, by founding a pretend company and thenengaging in commercial email exchanges with similar companies from differentcountries. The project aimed at raising awareness of the importance of culturaldifferences, teaching students how to establish and maintain international contacts, aswell as urging them to exercise self-evaluation and accountability.

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