“UNSER TÄGLICH’ WIRTSCHAFTSDEUTSCH“(I). ZUR FRAGE DER SPRACHHANDLUNGSFÄHIGKEIT UND DER KOMMUNIKATIVEN FERTIGKEITEN
Our Daily German for Economics (I). On ASction Competence and Communication Skills

Summary/Abstract: In the brave new world of the 2000s, after the ”Renaissance” of Business Germanteaching at the Bucharest Academy of Economics, we can still raise the question: howcan the teaching of German for Special Purposes (the so called “Fachsprachenunterricht”or “Wirtschaftsdeutschunterricht”) meet the demand of the socio-economic andprofessional community in Romania and not only, which reassesses the position ofGerman as a means of professional communication. In this regard, the present article isdevoted to some theoretical and practical aspects of teaching German to students ofEconomics.For a coherent overall picture, the paper refers to interpretations of the term“Wirtschaftsdeutsch” and presents some particularities of the FLT-landscape at the abovementioned university. It discusses the German learners’ language needs and thecommunication competence in the area of Economics, as it is acquired on the strategiclevel by bundling receptive and productive communication skills, whereas by offeringmotivating topics/texts (business letters, advertising texts) in the content area, togetherwith adequate learning activities and social work forms (didactic games/ simulations).

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