Consumer ethnocentrism and consumer behaviours of Polish seniors
Consumer ethnocentrism and consumer behaviours of Polish seniors
Author(s): Tomasz ZalegaSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: seniors; consumer ethnocentrism; consumer behaviour
Summary/Abstract: This article is a research exercise examining consumer ethnocentrism among people aged 65+ in Poland. Its primary aim is to identify the influence of consumerethnocentrism on the decision-making process of Polish seniors. The first part explains the concept and essence of ethnocentrism and the consumer ethnocentrism trend. The following section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part attempts to define consumer ethnocentrism within the consumer decision-making process among people aged 65+.
Journal: Handel Wewnętrzny
- Issue Year: 369/2017
- Issue No: 4/2
- Page Range: 304-316
- Page Count: 13
- Language: English