Consumer ethnocentrism and consumer behaviours of Polish seniors
Consumer ethnocentrism and consumer behaviours of Polish seniors

Summary/Abstract: This article is a research exercise examining consumer ethnocentrism among people aged 65+ in Poland. Its primary aim is to identify the influence of consumerethnocentrism on the decision-making process of Polish seniors. The first part explains the concept and essence of ethnocentrism and the consumer ethnocentrism trend. The following section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part attempts to define consumer ethnocentrism within the consumer decision-making process among people aged 65+.

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