Effektive Gestaltung von Text- und Bildinformation in Fachtexten
Effec tive Presentation of Textual and Image Information in Specialized Texts

Summary/Abstract: In my present paper I aim to discuss the complex relationship occuring between thecontents of a specialized text and the accompaning images of all kinds (pictures, drawings, charts and diagrams, etc.). A relevant proved hypothesis is that text typesdecisively influence the frequency of appearances of some figurative representations,according to the degree of specialization and abstraction of the text. Although this articledoes not contain references to economic texts, the author’s proposals are useful both forthe methodological approach and any descriptive approach, if we remember thateconomic texts are often accompanied by various graphic images

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