Предпоставки за развитие на вътрешнофирмено предприемачество
Prerequisites for Development of Intrapreneurship
Author(s): Daniela TsvetkovaSubject(s): Economy, Business Economy / Management, Micro-Economics, Accounting - Business Administration, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Intrapreneurship; internally entrepreneurship; intrapreneurial activity.
Summary/Abstract: Modern business conditions require management demand of new approaches and methods for organizational management. Concept of intrapreneurship is relatively new and has evolved over the past thirty years. The purpose of this article is to reveal the conditions determining the development of entrepreneurship internally in the organization. They would be useful in building a strategy for the development of intrapreneurship. Entrepreneurial activity of the organization is essential to its success in a new business environment.
Journal: Социално-икономически анализи
- Issue Year: 8/2015
- Issue No: 2
- Page Range: 118-126
- Page Count: 9
- Language: Bulgarian