Съвременно приложение на франчайзинга през погледа на класическите франчайз теории
The Contemporary Application of Franchising Through the Perspective of the Classic Franchise Theories
Subject(s): Economy, Business Economy / Management, Public Finances, Accounting - Business Administration, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Franchising; resource scarcity theory; agency theory; plural organization theory; franchise system; entrepreneurship.
Summary/Abstract: Franchising is one of the fastest developing forms of business which offers opportunities for quick growth and granted earnings. This article presents the classical franchise theories that address the issues related to franchising and the establishment of a franchise system. The main reasons and the possible effects for the increased application of franchise businesses by entrepreneurs are explained in this study.
- Issue Year: 7/2015
- Issue No: 1
- Page Range: 49-60
- Page Count: 12
- Language: Bulgarian