Informacija je ponovo „in”
Information is “In” again

Summary/Abstract: Information is now becoming the key word in most languages. It does not circulate only in the sphere of “culture” as unconscious ideology, it is deeply connected with the material practices of technological, economic and scientific formation. It marks and shapes some social formations and phenomena, such as the information society, information technology, information revolution, information literacy. By becoming a key word today and the self-definition of our reality in scientific disciplines, unlike its original Latin meaning it metaphorically means the procedure, or the flow and becomes a core substrate emergence of modern social relations which we call the information society.The definition of information in the media is not semantic in nature, it is an ongoing process, a process that shapes. The media is a key issue as information becomes the main concept of media content. While private companies created using the information knowledge becomes private, on the other hand, in the media, there is an effort that the knowledge-based information is a public good.Expansion and development of the information society based on information technologies have contributed to the enormous increase economic activity through increased production and distribution of information. On the way to the knowledge society information is not only the transferor messages or symbolic representation, it is all the more indispensable dialogue, bridge which the individual comes to knowledge.In this study indicated that the incidence of some information tracked from its first appearance in the West. In the middle 20th century the installation of industrial capitalism “intelligence” in machine tools, the collection of intelligence information, the development of modern science, information lead to the pedestal of - key word.

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