„Otiš’o je svak’ ko valja – Rambo Amadeus, Eurovizija i crnogorski turizam“
'Anyone who is worth something, went away' - Rambo Amadeus, Eurosong and Tourism in Montenegro

Summary/Abstract: In this paper, I will focus my attention on the latest song by Rambo Amadeus, titled Euro Neuro, and it’s music video, that are meant to represent Montenegro on the Eurovision song contest. Given the fact that, from the beginning of his career in late 1980’s, the main goal of his musical output was to make fun of the musical mainstream, I would like to shed some light on his decision to enter the aforementioned contest, using theories of media and popular music. I would argue that by deciding to do so, he entered the “world” of mainstream that he, up until recently, mocked. I’m going to analyze musical, textual and visual content of his latest song, and of another song, Glupi hit (Stupid Hit, in which he mocks musical hits), in order to point out that he entered the field of mainstream thanks to some changes in the visual presentation of the song, whilst his music remained the same as is was in, for example Glupi hit.

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