"Communication Management" for Employees of Press-Service of State and Municipal Authorities (Case-Study of Distance Learning Organization)
"Communication Management" for Employees of Press-Service of State and Municipal Authorities (Case-Study of Distance Learning Organization)

Author(s): Elena MOREEVA, Julia SHESTUN
Subject(s): Social Sciences, Education
Published by: ”Carol I” National Defence University Publishing House
Keywords: public relations; governmental authorities; the press-service; communication management;

Summary/Abstract: The article describes the experience of distance learning of specialists of the press-services of government bodies. Distance course "communication management" is aimed at training of press for the under-secretaries of state and municipal authorities, departments, agencies, district administrations and other structures. Despite the fact that professional activity in the field of public relations (including public sector) provides Federal State educational standard of higher education with respect to the "Advertising and public relations", for many practitioners in this area the most relevant is short-term (up to 6 months) program for retraining and improvement of professional skill. In this connection, it became necessary to develop such a course. This article provides review of the implementation of course "Communication management" for employees of press services of state and municipal authorities. Training program, technical means, methodical and didactic technologies and techniques, indicators of satisfaction of trainees according to program results, self-assessment of effectiveness course by instructors and organizers of learning are considered. The experience of the implementation of the distance course "Communication Management" made it possible to analyze the strengths and weaknesses in the training of press officers of state authorities, revise and update its content, improve the technical and technological part, improve the learning process as a whole.

  • Issue Year: 1/2018
  • Issue No: 14
  • Page Range: 426-433
  • Page Count: 8
  • Language: English