Socjologia 2.0: o potrzebie łączenia Big Data z etnografią cyfrową, wyzwaniach jakościowej socjologii cyfrowej i systematyzacji pojęć
Sociology 2.0: On the Need to Combine Big Data with Digital Ethnography, the Challenges of Qualitative Digital Sociology, and Definitions’ Systematization

Summary/Abstract: In the article I show that digital sociology research is an important addition to virtually all sociological projects. I also introduce a systematization of terms related to digital studies. Different nuances of meanings and categorizations are discussed, including the sociology of the Internet, cybersociology, digital sociology, or virtual sociology. I present the main advantages of quantitative studies, including Big Data, and argue that their full-fledged use is possible only when quantitative insight is accompanied by thick data, gathered qualitatively. I make an argument that the access to Big Data requires even further methodological triangulation and the use of digital ethnography. Additionally, I argue that in the very near future sociology will have to not only include online communities’ studies in nearly every research project, but also develop robust tools of integrating Big Data with digital ethnography. Finally, I describe the key differences between the traditional ethnographic fieldwork and the digital one.

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