Profesionalizam — preduvjet objektivnog i poštenog novinarstva
PROFESSIONALISM — A PRECONDITION OF OBJECTIVE AND HONEST JOURNALISM

Summary/Abstract: What are today’s mass media like? Are they objective enough or are consumers too fastidious? How topical the issues of the freedom of the media, truth, and objectivity are? The author has tried to provide the answers by looking into the norms and regulations in Croatia and abroad, beginning with the Code of Honour of the Croatian Association of Journalists, the documents of the Council of Europe and the famous First Amendment to the US Constitution. Civil society has set up many commissions, councils and committees with the aim of controlling mass media so that they would not only be a profit-amassing industry but would also conform to the fundamental demands that are put on journalism. A probe into the freedoms of American journalism shows that there are no all-inclusive recipes and that these freedoms must be fought for and won. The best way to secure the right to the freedom of speech is to consistently respect the standards of professional journalism. However, our experience and practice show that this aspect is most lacking. Particularly interesting is how these problems were noticed by Croatian journalists Frano Folnegovi} and Bogoslav [ulek more than a century ago. Apart from the political restrictions and pressures, Croatian journalists do not pay enough attention to this respect for the standards of professional journalism, which can best be illustrated by the example of the catastrophe of that American plane near Dubrovnik, when some media reported not only that the plane had safely landed but published the late Secretary’s statement. Only by strictly respecting professional standards, which may be achieved through constant improvement, study and research, the preconditions for objective and authentic reporting may be realised.

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