AKILLI TEKNOLOJİLER, ALIŞVERİŞ MERKEZLERİNİ DİJİTAL ÇAĞA TAŞIYOR
INTELLIGENT TECHNOLOGIES, STORAGE DIGITAL AGE OF SHOPPING CENTERS

Summary/Abstract: This study covers topics related to smart technology, digital shopping of shopping centers. Consuming for the individual who lives in today's fast life style is perceived as wasting time and entertainment. Shopping is not only regarded as a necessary move away from the needs but it is also considered as an evaluation of leisure time with friends or family. Because of the perceived perception of shopping for advertisers and marketers, they are turning shopping into a lifestyle and constructing shopping temples as private habitats under thematic parks. In the study, it is emphasized that shopping centers are perceived as spaces where leisure time is spent together with consumption and also as places where fun times are kept alive to customers. Shopping centers have become both an attractive center with planned experiences designed for special occasions, and there are also issues where the target masses helped to capture unique images of shopping centers in their memory. The aim of this study is to address the effects of intelligent technologies, digital pilgrimage of shopping centers, advantages offered to consumers, advantages of digital technology, effects of smart technologies on lifestyles, effects of technologies on social, cultural, economic and social life; to inform the researchers, businesses, institutions and interested parties about the results obtained.

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