YENİ YÜZYILIN KÜRESEL ZİHİN DÜNYASINDA MEDYA, REKLAM VE TÜKETEN İNSAN PROTOTİPİ
MEDIA, ADVERTISING AND CONSUMING HUMAN PROTOTYPE IN THE GLOBAL MIND OF THE NEW CENTURY

Summary/Abstract: We are witnessing a process that is influenced by society as a result of the developments observed in each area during the time period in which we experienced the first periods of a new century. In the context of technological developments, our daily habits are shaped through a global culture. The most important elements that guide these habits are multimedia, television, and ads that undertake the idea marketing of these concepts. These concepts aim at creating a human prototype of the world of mind by directing, modifying, or destroying people's everyday habits. At a later stage, in order to accommodate the person's inner self, he will participate in consumer activity beyond the most appropriate for his / her branded life standards. In our study, the technological improvements of the phenomenon of globalization are sought together with the question of the ideal human identity of the desired consumer society.

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