ISLAMIC STATE ONLINE PROPAGANDA
ISLAMIC STATE ONLINE PROPAGANDA

Summary/Abstract: The Islamic State use of social media and its social media presence have become the 21st century main terrorist threat. The organization reached a meteoric rise worldwide by its impressive and well-planned multilingual social media campaign which included videos, pictures, magazines, Islamic nasheeds, and the widespread use of social platforms, especially Twitter and Telegram. Thus, the Islamic State transformed itself into a global brand synonymous with terrorism and Salafist Islam. This paper will analyze the Islamic State online strategy and discourse in general as well as its strategic goals, target audience, and related social media to underline the professional and calculated social media information campaign of the Islamic State, which resemble very much to political PR campaigns

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