Wirtualna semantyka miasta
Vitrual semantics of city

Summary/Abstract: In the era of information revolution we are communicating via the web. Reflections, thoughts and information are transmitted by building up the language of augmented reality. In communication networks, while leading a chat, we are also influenced by advertisements. It is a kind of multiple contact with the network of friends, strangers, journalists and advertising agents. Symbols and patterns transmitted by tradition are given their virtual dimension, their universal archetypes adjust their character to the present. The Modern Man, a network user, tries to use the new tool – the computer – more efficiently. The Internet network is often compared to the extension of the human neural system. The computer as a medium of art was used to create an additional space - the virtual reality. It showed how interesting spaces can be created by combining art and technology. The combination of the human specificity of contact, language, and new technology creates tremendous opportunities and threats. Transhumanism is a possibility in which we would seek a symbiosis between the man and technology, so as not to create a conflict between the biological body and its electronic contact networks. The semantics of the city, despite of its changing nature, may have human-specific qualities, but its media expression may allow for incomparably richer network of contacts.

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