DOLCETA: on-line consumer education – an innovative tool for teachers and educators
DOLCETA: on-line consumer education – an innovative tool for teachers and educators

Summary/Abstract: Why Consumer Education Consumers of all ages need Consumer Education We live in a consumer society. Consumption is an important part of our everyday life and takes a significant proportion of our money and of our time. This consumer society is changing very quickly. During the last 60 years consumers have faced major changes in their lifestyles and consumption habits due to differing cultural; social; economical and technical influences. The increasing mobility of populations; production; symbols; money and information modifies identities and alters loyalties. This has led to individuals constructing their identities in more and different ways than previously. Consuming is for most individuals a ‘natural’ and accepted way to construct identity – “I am what and how I shop!” This development has on the other hand created the need for consumers who can interpret relevant information and complex; sophisticated corporate messages in order to make informed and prudent choices. Due to the enormous amount of products available and to the variation in the quality of products; consumers may not be able to meet their personal needs effectively and commercial development constantly creates new artificial needs. Not all consumers will critically filter influences from industry and from the advertising sector. Citizens need information and education and an awareness of the difference between real and perceived needs and how to be selective to truly match their needs.Rapid changes and potential risks in consumption make it essential for the consumer to consider the consequences of their consumption.

• Details
• Contents