DISKRIMINACIJA ŽENA – ZASTUPLJENOST ŽENA I POLITIČARKI U IZBORNIM BLOKOVIMA INFORMATIVNIH EMISIJA NACIONALNIH TELEVIZIJA
DISCRIMINATION OF WOMEN – REPRESENTATION OF FEMALE POLITICIANS IN THE ELECTION SECTIONS OF NEWS PROGRAMS OF NATIONAL TV HOUSES

Summary/Abstract: Some authors argue that media represent female politicians or report on them in a way different from male politicians. As this is an extensive topic, we will try to elaborate on it and prove the thesis on the example of media monitoring of the election campaign for the 2016 parliamentary elections in Croatia, more specifically on the editorial and journalistic selection of political campaign recordings. How many of TV excerpts are recordings in which women appear, and how many are those with men’s statements? The paper presents the research of the election sections of the central news programs of the three national televisions - HRT, NOVA TV and RTL, during the election campaign for the 2016 parliamentary elections, i.e. from August 16, 2016 to September 9, 2016. This paper is based on the quantitative method of counting the recordings, i.e. the statements of male and female politicians, as well as other public figures, in the news programs of all three national television houses presented in the election sections of the programs. Qualitative content analysis will also be used to obtain data on the topics dominating in the statements of female politicians as well as other women in the campaign. According to the secondary sources of data, we will try to emphasize the political reasons for unequal representation of women in the election programs of national houses during the campaign. They lie, among other things, not only in the discretionary powers of journalists and editors to select a specific recording, but also in the low participation of women on political party lists in the 2016 parliamentary elections. The paper will not deal with the relationship between the media and the way women are represented in politics in relation to their male counterparts, in the context of their misrepresentation, e.g. by mentioning only their first names, no surnames, framing of women in the context of «emotional mothers» and «hard-working housewives». Although media are full of such representations, this will be left for further research. However, we will present the results of the 2016 parliamentary elections with an emphasis on gender inequality as well as individual experiences of some Western democracies in media coverage of their elections.

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