A Verespatakért folytatott küzdelem kommunikációs kampányai
The Communication Campaigns of Roşia Montana

Summary/Abstract: The communication campaigns of Roşia Montana represent a unique social, political and cultural moment in the history of Romania. Along the years these campaigns stand as a significant example for the battle between strategies, messages, instruments of a campaign and techniques of persuasion.For this reason the campaigns initiated by Alburnus Maior and Gabriel Resources offer the necessary source for a research in the domain of campaign theories, and constitute the case study in this analysis.

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