The one hundred years old NYUGAT and the ads Cover Image

A százéves Nyugat hirdetései
The one hundred years old NYUGAT and the ads

Author(s): Mihály Ilia
Subject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: Nyugat;periodical; advertising; censorship; society;

Summary/Abstract: The main question of this study constitutes the Nyugat periodical and it’s relation with the advertisings. Emphasizes and fully analyses a few important issues. It appoints that there was a close relationship between the booster and the editorial office. By the advertised products(books, bulbs etc.) we can conclude and circumscribe the periodical’s target group’s profile.

  • Issue Year: IV/2009
  • Issue No: 1
  • Page Range: 21-26
  • Page Count: 6
  • Language: Hungarian
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