Alkalmi verselők – egykori szóvivők?
Occasionally poets – quondam spokesmen?

Summary/Abstract: In my paper I intend to establish connections between the practice of occasional poetry in18th century and the contemporary PR-profession. The theoretical background is illustrated by a brief case study related to the insurrection of the Romanian peasants in 1784. The parallelism between these two professions is assured by the connection of two systems: the system of representation and that of image-making. On the other side these similarities will be situated in their original historical context while they are also linked to the transformations of the public sphere.

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