Sepsiszentgyörgy, a történelmi Háromszék épített öröksége
Sfântu-Gheorghe, the built heritage of historical Haromszek. Branding in the 21st century

Summary/Abstract: Branding of countries, regions and settlements equally important from the economic, touristic and from the marketing point of view. This process has developed itself long ago in the western countries which build their income on tourism, and they knowingly shape the face of their country. They fill the visual elements such as logo, colour selection, design and the background music with content, so that they can assure the positive feedback of the target groups. Country and city-branding in Romania is a relatively new phenomenon, its importance has been acknowledged only in recent times. The author of the study undertakes to develop the branding strategy of the szekler-region town of Sfântu-Gheorghe.

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