Klaszterező automatizált sajtóközlemény-továbbító
rendszerek
Clustering automated press-release forwarding systems
Author(s): Barna BodóSubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: press-release; press connections; internet; clustering; press-release forwarding system
Summary/Abstract: With the evolution and spreading of the internet the PR specialists are facing new challenges.The base-document of all press-connections, the press-release has an increased role and value, as well as of the systems that help them get forwarded. Which are these systems,how can they improve strengthening press-connections and which characteristics are required so that they can function efficiently?
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: IV/2009
- Issue No: 3
- Page Range: 91-100
- Page Count: 10
- Language: Hungarian
