COSTS AS A DETERMINANT OF CHOICE OF DISTRIBUTION CHANNEL IN A DIY ENTERPRISE
COSTS AS A DETERMINANT OF CHOICE OF DISTRIBUTION CHANNEL IN A DIY ENTERPRISE

Summary/Abstract: We attempt to validate the algorithms related to the costs of distribution and to create an analytical model enabling the identification of an effective distribution channel for suppliers of one of DIY chains. Within the framework of the paper, the substantive issues related to the topic of distribution channels and costs generated at this stage of the supply chain were described.Our main finding is that carrying out a comprehensive analysis of distribution costs contributes to minimizing these costs. Individual products or suppliers can generate a loss or profit for a business, depending on whether the distribution channel is assigned appropriately to them.

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