International Market Entry Strategies
International Market Entry Strategies

Summary/Abstract: On a market where consumers are assaulted by an abundance of products and services are offered, promoting the company requires a permanent search for new variants that attract attention and differentiate the company's products from those of its competitors. The decision to enter international new markets will be based on an assessment of the means to export, an investigation of the industry and the marketplace, marketing and cultural aspects, legal and political conditions, currency exchange issues and sources of financing. When a firm decides to enter a specific country, it has to define the best mode to do so and is has a large number of market entry strategies that are available such as direct exporting, indirect exporting, joint ventures, direct investment or M&A.

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