The Influence of Financial Education and Promotion towards Risk Perception of Students as Investors at University Investment Gallery
The Influence of Financial Education and Promotion towards Risk Perception of Students as Investors at University Investment Gallery

Summary/Abstract: This research aims to: (1) identify the influence of financial education and promotion towards risk perception of students as stock investors at university investment galleries and (2) analyze the difference of promotion and student’s risk perception in each university investment gallery in Medan and Aceh. The primary data of this research is collected through questionnaires. The population of the research is students registered as investors at investment galleries at universities in Medan and Aceh, while the samples are 384 respondents taken using purposive sampling. However, there are only 300 respondents meet the research qualification. Technique used to analyze the data is multiple regression and ANOVA test using SPSS. The result shows that there is difference in promotion level at investment gallery at universities in Medan and Aceh. Promotion carried out by investment galleries at universities in Medan is higher than that in Aceh. Meanwhile, the students’ risk perception on investment in stock at investment galleries in Aceh is better than that in Medan. Moreover, it is seen that financial education and promotion influence each other and are significant to the risk perception on investment in stock for students at investment gallery at universities in Medan and Aceh. Promotion affects students’ risk perception significantly with the p value (0.000) and the estimation of the effect is 0.228.

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