Grywalizacja jako klucz do zwiększenia zaangażowania młodego pokolenia w działania społeczne.
Gamification as the Key to Increasing Young Generation Engagement in Social Activities.

Summary/Abstract: Many NGOs are active in social media, which today should be considered not only as a tool of marketing communication, but as well as a space in which are carried out functions assigned to civil society, including: education, mobilization and integration. It seems that one of the ways to attract the attention of young Internet users (ie. 3F generation – fun, friends, feedback) and raising the level of their involvement in social activity is to use elements of games in the context of the activities carried out by NGOs. Creating a meaningful and extraordinary experience, in which our target group can get involved directly.

• Details
• Contents