INTER-FUNCTIONAL COORDINATION: IMPORTANCE OF EMPLOYEE COMMUNICATION IN MARKETING ACTIVITIES OF ENTREPRENEURIAL COMPANIES IN A DEVELOPING ECONOMY
INTER-FUNCTIONAL COORDINATION: IMPORTANCE OF EMPLOYEE COMMUNICATION IN MARKETING ACTIVITIES OF ENTREPRENEURIAL COMPANIES IN A DEVELOPING ECONOMY

Summary/Abstract: The main purpose of this paper is to explore the significance of inter-functional coordination (IFC) for the financial performance of the entrepreneurial companies in a developing economy. The objectives are: 1. To measure the level of the variables explaining IFC (IFC 1: Current and future needs of consumers are discussed inall of the concerned departments; IFC 2: When a department discovers something important about the consumersor the competition, it quickly informs the other concerned departments; IFC 3: There is extensive communication between different departments in terms of consumer experience and market changes); 2. To determine the average level of IFC; 3. To confirm the effect IFC has on profitability. The methodology included both quantitative and qualitative methods and, the research was done in entrepreneurial companies from the food production industry in Macedonia, as a developing economy.

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