CUSTOMER RELATIONSHIP MANAGEMENT DURING THE XXI CENTURY IN EUROPEAN COOPERATIVE BANKS
CUSTOMER RELATIONSHIP MANAGEMENT DURING THE XXI CENTURY IN EUROPEAN COOPERATIVE BANKS
Author(s): Liliana Aurora ConstantinescuSubject(s): Economy, Business Economy / Management
Published by: Editura Expert Bucureşti - Institutul Naţional de Cercetări Economice
Keywords: customer; customer relationship; European Cooperative banks; relationship management; strategy.
Summary/Abstract: In this paper, the author aims to describe the concept of customer relationship management during the XXI Century in European Cooperative banks. In the today’s strong competitive bank-market like in all marketplaces, the customer demand is considered the king. In order to manage the customer issue of all business, the bank system and all companies need to implement a customer relationship management strategy.
Journal: Review of General Management
- Issue Year: 2016
- Issue No: 23 (1)
- Page Range: 88-98
- Page Count: 11
- Language: English
