ИНОВАЦИИ И ИНТЕЛЕКТУАЛНА СОБСТВЕНОСТ – СЪСТОЯНИЕ И ВЛИЯНИЕ ВЪРХУ ФИРМЕНОТО РАЗВИТИЕ
INNOVATIONS AND INTELLECTUAL PROPERTY – CURRENT STATE AND IMPACT ON COMPANY DEVELOPMENT

Summary/Abstract: The aim of this paper is to establish the impact of innovations and intellectual property rights on the company development, on the basis of an empirical study. The object of the survey is enterprises of the manufacturing industry and the subject – the relationship between innovations and intellectual property rights, individual and team approach as a source for generating multipurpose benefits for the companies. The tasks deriving from the objectives are as follows:First, carrying out research on the current state of innovation, intellectual property rights and results achieved in enterprises. Second, determining the impact of innovations and intellectual property rights on company development and identifying benefits for the business. Third, identification of key problem areas and formulation of ideas and proposals for speeding up corporate development through innovations and intellectual property rights. The research thesis is that opportunities for business development can be created through implementation of innovations and operation of intellectual property objects. Systematic, structural and integrated approaches, inductive and deductive methods, index and comparative methods, questionnaire surveys, interviews and other methods have been used. On the basis of the empirical research, the following results have been achieved: the broad and multifaceted use of innovations and intellectual property objects, combined with the individual creativity and creative abilities of teams, helps companies achieve better results and company benefits.

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