ИНОВАТИВНАТА ВЪЗПРИЕМЧИВОСТ НА ПРЕДПРИЯТИЕТО КАТО ОСНОВА ЗА НЕГОВИЯ ИКОНОМИЧЕСКИ РАСТЕЖ И РАЗВИТИЕ
THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT
Author(s): Natalya Golovanova, Natalya KulikovaSubject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: innovation; innovation receptivity; competitive advantages; factors; affecting innovation receptivity; assessing and developing innovation receptivity.
Summary/Abstract: The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation receptivity may be interpreted as an indicator of the ability of an enterprise to gain competitive advantages, and hence, to exert certain competitive pressure on the other market players. Assessing the innovation receptivity helps identify weak spots in the performance of an enterprise and specify opportunities and actions for dealing with them.
Journal: Бизнес управление
- Issue Year: 28/2018
- Issue No: 2
- Page Range: 21-34
- Page Count: 14
- Language: Bulgarian