Media jako wróg: o retoryce Donalda Trumpa
Media as an enemy: on Donald Trump’s rhetoric

Summary/Abstract: The aim of this article is to present one of Donald Trump’s rhetorical strategies, namely constructing the press as an enemy. Trump’s linguistic production is analyzed in terms of E. Goffman’s frame analysis, which allows us to recognize how Trump categorizes and interprets the elements of reality with evident persuasive intentions. Activating and imposing the enemy frame in discourse (distinction us-others with unambiguous values assigned to these categories, emotionalization of the message) together with its linguistic exponents may lead to the conclusion that Trump’s discourse is of populist character; moreover, framing the press as an enemy definitely can be seen as the politician’s deliberate rhetorical strategy.

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