Mercedes-Benz Museum Stuttgart – muzeum idealne?
Mercedes-Benz Museum Stuttgart – an Ideal Museum?
Author(s): Weronika PokojskaSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: Car Museum; quality; strategy
Summary/Abstract: The aim of the article is to present a case study on the Mercedes-Benz Museum in Stuttgart, Germany. The first part introduces the theoretical aspects of modern museums in general and the specificity of car museums, also taking into consideration German legislation. The museum is analyzed by using as the basis the methodology proposed by professor Andrzej Kiciński from the Warsaw University of Technology, who invented a method of measuring a museum’s concept by means of different strategies.
Journal: Zarządzanie w kulturze
- Issue Year: 15/2014
- Issue No: 2
- Page Range: 117-130
- Page Count: 14
- Language: Polish